What Augmented Reality should avoid?

      During the past two or three years there has been a surge of Augmented Reality applications. That Augmented reality is becoming more and more popular among the mobile users and also big brands is not new. The main aim of augmented reality is to bring the digital world to the physical world, allowing real-time interaction with this augmented world, and providing much more innovative, interactive and comprehensive applications.

      But in this technological spread of the Augmented Reality, both applications developers and providers of Augmented reality in general must to take care of several important things if they do not to be hated or even avoided.

      One of the most important things developers must take into consideration is to create easier and clean ways to view Augmented Reality, instead of complex views which make it difficult to understand. This also means that most people may see unwanted information on the screen,  which could get them confused. The information showed should be layered or searchable and displayed in a “user friendly” not invasive way. If users get too much information all at once, they could end up collapsed and not eager to use AR at all in the future.

Figure 1. An example of what AR must avoid.

      Another important thing to be taken into consideration is the fact that many people worry that another new technology such as AR may disconnect people even more than they are nowadays. There is a constant worry that people, especially kids and teenagers, who communicate online at any time, either through personal computers or smartphones, will be unable to communicate in real life. No one wants people to get so used to augmented reality or any technology that they can’t socialize in the real world. Augmented reality must be a helpful technology which brings its users the chance to improve the interaction with the real world, not to replace it by an artificial world created over them.

      Like happens in the personal e-mails, or in the www, as soon as Augmented Reality grows a little bit more, people will try to monetize this technology by offering unwished spam advertisements and other types of spam. This introduction of unwanted third party ads should be avoided, as much as it is able, but we already know that this will be a very hard task.

Do not forget to check out our AR Browser and Image Matching SDKs.

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One Response

  1. Mike Rawlins says:


    Very interesting post. You’re correct this is exactly what we must avoid with AR applications.

    In my work at Talk About Local I am working on an AR project that is looking at way of giving small independent content creators such as Hyperlocal blogs a way in to the AR environment before all the big corporations jump on it.

    Our founder William Perrin wrote a piece for the Guardian about geotags and the need to avoid ‘Starbucks Street’ which is exactly what your image here portrays.


    I’ll be looking at your beta product to see how we could look at supporting content for it in the future.



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