Augmented Reality offers brands and marketers an unique new opportunity to interact with consumers, combining the digital and physical worlds in the same environment, and giving to the user the chance of play with this information. As smartphones are being developed and becoming more and more popular, lives of most of its users revolve around being constantly connected to technology. Augmented Reality gives both consumers and brands the ability to connect even further with a product in all the purchase´s processes – this is before, during and after making the purchase-.
As a new report from Juniper Research indicates, the opportunities presented by AR are plentiful. AR technology will generate $2 million in 2012, but will jump to as much as $714 million annually by 2014. Augmented reality mobile marketing revenue will largely be driven by subscription-based services, advertising and AR-based app downloads.
Taking into consideration the previous report it really worth for brands and marketers to integrate Augmented reality with the traditional advertising world, and more if we notice that a “simple” mobile augmented reality application can be cheaper than the traditional print or broadcast advertising, at the same time that the AR experience may be more engaging both cognitively and through the user´ senses. This idea is easy: if the message & experience & advertising are not engaging, and do not create brand desire on them, customers may not pay attention to this brand and will move on.