Posts Tagged ‘MAR’

Augmented Reality in Advertising.

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        Augmented Reality offers brands and marketers an unique new opportunity to interact with consumers, combining the digital and physical worlds in the same environment, and giving to the user the chance of play with this information. As smartphones are being developed and becoming more and more popular, lives of most of its users revolve around being constantly connected to technology. Augmented Reality gives both consumers and brands the ability to connect even further with a product in all the purchase´s processes – this is before, during and after making the purchase-.

        As a new report from Juniper Research indicates, the opportunities presented by AR are plentiful. AR technology will generate $2 million in 2012, but will jump to as much as $714 million annually by 2014. Augmented reality mobile marketing revenue will largely be driven by subscription-based services, advertising and AR-based app downloads.

      Taking into consideration the previous report it really worth for brands and marketers to integrate Augmented reality with the traditional advertising world, and more if we notice that a “simple” mobile augmented reality application can be cheaper than the traditional print or broadcast advertising, at the same time that the AR experience may be more engaging both cognitively and through the user´ senses. This idea is easy: if the message & experience & advertising are not engaging, and do not create brand desire on them, customers may not pay attention to this brand and will move on.

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Designing UX in Mobile Augmented Reality. Part I

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      As we already know, Augmented Reality provides an extra information of the real world we see and it also changes the user experience but, do we know how to design this UX in order to drive MAR into the future as an engaging and compelling new technology?

      Designing good Augmented Reality experiences is a hard task and UX designers must be aware of several problems the users can face. Although last two or three years Mobile Augmented Reality has considerably been improved, in terms of computer vision algorithms and devices’ hardware, there is still a lot of applications which rely on ugly, marker-based technologies.

 

Figure 1. It shows an example of a UX Design for an Augmented Reality use.

        User’s expectations are fast growing and more in the current technological world we are living. He gets used fast and easily and is requesting for more and better experiences. So, instead of rendering an augmentation information on top of some preconfigured marker which has to be printed and placed, the users require a technology that is able to work anywhere, recognize and make alive anything.

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