Posts Tagged ‘developer’

Featuring BikeInUmbria App

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Today we had the chance to interview Giovanni Rocchini, one of our very best active and more contributing users, that included our AR Browser SDK on his great Bike In Umbria app. Here bellow you can check out the whole interview. Thanks Giovanni for your time!

- Tell us a little about your company. What kind of apps you develop? Services you offer?

Liquidapp started in 2010 by Sesinet and Salt & Pepper, with over 20 years experience in new media and design we develop integrated media solutions. Creating cross platform applications is the bedrock of our work, be it mobile, tablet or online. We are always interested in developing new markets, helping clients expand their market brand awareness.

-We have been trying out your Bike In Umbria app and its really cool. Not to mention the amazing design and UX. Who is the target market? 

The Bike in Umbria app is an on-going branding exercise of the local government authority’s tourism and cultural, awareness campaign. Started in

2010 the Umbria App project has over 34 separate app both in English and Italian with over 50,000 separate downloads.
This app’s target market is tourism and is intended for use as both presentation and utility app

- Did  you find useful the ARBrower library? What about the integration, API, doc?

We found AR Browser really userful, and with lot of potential. The integration is easy and the API is well documented. We love to add new feature on our app, and ARBrowser help us with Bike In Umbria. We are
planning new app with AR and we are waiting new wounderful things from ARLab!

- Future plans: any other AR app in mind?

AR is the future and with integrating library such as AR Browser they facilitate our clients with reduced R&D costing helping us to deliver the products in record time. Knowing that the products integration has been thoroughly tested allow for piece-off-mind and an expanded user experience.

We are really waiting for all your news, expecially 3D world! AR Browser with 3D support will be a wonderful addon for our app, and the 3D engine could help us to develop some new cool effect on our app!

Thanks a lot for your work and for the chance of this interview!

Here the download links:


User Interface Basics: Windows Phone 7 compared to Android & iOS

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Windows just announced the new mobile operating system, Windows Phone 8. We would like to point out what we consider the two main key points for developers:

  1. Nowadays WP7 devices will not be able to upgrade to the new operating system. That is a huge inconvenience. If we want to develop an app for all Windows Phone devices, don’t use WP8 or make one app for WP7 and another for WP8.
  2. All Windows OS will be more similar. Obviously this is a big advantage, it will be much easier to port code between PC, mobile or tablet applications.

By the way, don’t worry about your WP7 apps, they will run in WP8, as Larry Lieberman stressed.

That said, we want to share with you some basic functionalities we have been using in our first steps with WP7. One of ARLab common practices in app development is to include within a parent class the recurring functions used in all screens.

First we will share how iOS & Android  achieve our goal. Then, we will give a step-by-step explanation of how WP7 reaches the same point, if possible. It’s pretty simple, and quite useful for code maintaining.


What does AR need to explode?

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This is a question that a lot of people ask about Augmented Reality. When is AR going to be fully spread? What does it need to finally become worldwide known and used? The question, in fact, is really simple: DEVELOPERS.

The technology has already proved itself, its main functionalities: image matching, tracking, motion detection, face tracking and recognition, geolocation, are really useful, can make alive the newspapers, pictures, paintings, even real objects. It can be applied to “augment” the info eyes see in tourism or education. It can make customers enjoy their brands and assist factory workers to ease their work. In short, AR introduces the users to a world where what they see is only the beginning.

So here comes the barrier, the big wall between the technology and its users… there aren’t many developers working on that. But why? although the technology is attractive and beautiful, it is challenge for any programmer, why?

To go deeper in the subject we need to analyze the current market options for the developer:

- Tremendously expensive solutions: there are packed AR solutions in the marker that provide developers the technology to build themselves their AR projects. Their SDK have good quality but are extremely expensive, impossible to afford for the medium developer or startup. Also in many cases restricted terms of use. The developer question here is: to use this technology which kind of customer do I need to have??? Or I have a big brand knocking my humble door or better to consider other options. Another problem of packed solutions is the lack of freedom. Migrating the developer of any platform into new software tools takes out the skills of the developers and his freedom to work in his natural environment.

- What about developing it from scratch? We need to consider that the computer vision and the 3d functionalities involved in AR are really complicated. It involves so many concepts from so many worlds that to reach a commercial level, being one single developer is kind of mission impossible. But even if so, does it deserve the effort? Let’s not forget that the important thing about a project for a customer or a killer app published in the market, is the idea, the app itself, the technology behind it is just an asset for the developer to reach his target. Let’s keep on moving, what about:

- Open Source solutions? In my opinion,there are very few quality in those available and are always incomplete. By incomplete I mean that they can maybe satisfy one or two main functionalities the developer need, but it is really difficult that they cover the developer´s full idea. Furthermore, what about documentation? sample codes? tutorials? support? This is like chickens and golden eggs, would be good to find them, but unfortunately  they do not exist :) Any other option?

- There are some apps that offer AR features but within them. That’s great and easy, but what about if I want my white label solution? I just want the technology to build my own killer app? I don’t want to depend on anyone, I just want to create it myself?