Nowadays, where the global economic crisis is present in all the countries to a greater or lesser extent, a lot of entrepreneur or companies think on new ways to succeed. Concerning the technology, Augmented Reality may be the fresh air that gives companies the impulse they need to achieve their goals and allow them to breath in such a hard moments.
Instead of focusing in the chance to create Augmented Reality technologies from scratch, I would like to talk about the integration of this technology in some markets or some sectors where the introduction of an AR system could be an interesting addition. So, let´s remember what is the definition of Augmented Reality: “Augmented Reality is a technology that, unlike Virtual Reality which replaces the real objects by 3D rendered ones, adds extra layers of information over the real world, improving the user´s perception.”. In other words, an Augmented Reality system enables mobile devices’ camera to point at an object and retrieve some information about it. AR overlays what can be seen in plain sight with digital photos, videos, texts or 3D objects, for example.
In order to know why Augmented Reality could improve your business, we only have to take a look to the widespread adoption of smartphones and tablets equipped with electronic compasses, GPS and cameras in last years. If you are an advertiser, or you work for a advertising company, you aim to catch the people attention through the product you offer. AR allows advertisers to bring the possibility to purchase much closer to the advertising stimulus that traditional advertising ways offers.