As we already know, Augmented Reality provides an extra information of the real world we see and it also changes the user experience but, do we know how to design this UX in order to drive MAR into the future as an engaging and compelling new technology?
Designing good Augmented Reality experiences is a hard task and UX designers must be aware of several problems the users can face. Although last two or three years Mobile Augmented Reality has considerably been improved, in terms of computer vision algorithms and devices’ hardware, there is still a lot of applications which rely on ugly, marker-based technologies.
Figure 1. It shows an example of a UX Design for an Augmented Reality use.
User’s expectations are fast growing and more in the current technological world we are living. He gets used fast and easily and is requesting for more and better experiences. So, instead of rendering an augmentation information on top of some preconfigured marker which has to be printed and placed, the users require a technology that is able to work anywhere, recognize and make alive anything.
UX designers must keep in mind that the augmented experiences created can not drive to a behavioral change in the user context, but allowing him to behave more natural and feel more comfortable in his world, and of course in real-time. This can be reached because of the AR´s effectiveness to disintermediate interface objects like icons or lists which allows to the user to interact in a more natural way.
Another important premise, not only in Augmented Reality but also in all the fields is the more useful the better. An UX designer has to take into consideration to add this technology only in those situations in which Augmented Reality can add real value. Otherwise, the user won´t experience this enhancement that Augmented Reality is able to provide and this application will be forgotten in favor of the most useful one, even if this one is not based on an Augmented technology.
Because of those reasons, in ARLab we try not only to offer the best technologies related to Mobile Augmented Reality but also create them in order to be very easy to use and integrate and leave the user 100% freedom to develop the idea.Tags: Augmented Reality, MAR, User Experience