Archive for the ‘company’ Category

Francisco Calvo of ARlab About the Future of Augmented Reality

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Francisco Calvo is the general manager of Cristaliza, which is the major owner of ARlab. He is an experienced and reputable technology consultant who now focuses on digital transformation. Francisco took some time recently to educate us on augmented reality and how it will change our day-to-day lives in the future……..

Read more HERE.

November Offers

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In this post we’d like to show off some of the best offers that we’ve made yet. Just in case you weren’t part of our beta tester at the time of our previous offer, in which we gave the beta tester team more than a 33% discount on all the licenses our  AR Browser and  Image Matching SDKs, we’re going to do the same thing, again, for all linkAR users. So go check you e-mail if you are a linkAR user, you’ll see that you have a discount for all the App licensees, that now are 19€, rather than the usual 29€. Don’t wait too long and come buy that app SDK for such a ridiculous price. It’s basically like we’re giving them away! In order to redeem this offer follow the next steps:

1. Go to linkAR: http://developers.arlab.com  Register or Log in with your username.

2.Go to the store tab, and add to your cart the licenses that you wish to buy, start the checkout process and you’ll be asked for the redeem code: ARNOVEMBER

3. Start programming your AR app.

That’s all for today, the whole ARLab team hopes that you’ll enjoy the purchases, and do not worry if you read this a bit too late, there will be more.

Is Augmented Reality a promissing bussiness?

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      Nowadays, where the global economic crisis is present in all the countries to a greater or lesser extent, a lot of entrepreneur or companies think on new ways to succeed. Concerning the technology, Augmented Reality may be the fresh air that gives companies the impulse they need to achieve their goals and allow them to breath in such a hard moments.

      Instead of focusing in the chance to create Augmented Reality technologies from scratch, I would like to talk about the integration of this technology in some markets or some sectors where the introduction of an AR system could be an interesting addition. So, let´s remember what is the definition of Augmented Reality: “Augmented Reality is a technology that, unlike Virtual Reality which replaces the real objects by 3D rendered ones, adds extra layers of information over the real world, improving the user´s perception.”. In other words, an Augmented Reality system enables mobile devices’ camera to point at an object and retrieve some information about it. AR overlays what can be seen in plain sight with digital photos, videos, texts or 3D objects, for example.

          In order to know why Augmented Reality could improve your business, we only have to take a look to the widespread adoption of smartphones and tablets equipped with electronic compasses, GPS and cameras in last years. If you are an advertiser, or you work for a advertising company, you aim to catch the people attention through the product you offer. AR allows advertisers to bring the possibility to purchase much closer to the advertising stimulus that traditional advertising ways offers.

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ARLab will attend to the augmented Planet Event in London.

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      At the end of October, exactly on 30th and 31st of this month, will take place an important international event in the field of Augmented Reality, and the UK’s Largest dedicated Augmented Reality conference, where the most relevant companies in the world of AR will be present showing their products. Amongst them, ARLab will also attend to this important event.

Link to the official site of the event.

      Augmented Planet is where people from the AR industry come together with developers and agencies. One member of our staff will speak the first day of this event from 11:15 to 11:45 about the company and its products. Moreover, ARLab will show several innovative products that are not still in the market.

      Apart from the aforementioned new products, developers will be able to check how easy is to integrate our Augmented Reality libraries within their current mobile applications, giving them an easy, fast and intuitive tool to develop new amazing mobile apps.

Augmented Reality, a new “door” for 3D artists.

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      Since 3D design is a crucial part in the development of any augmented reality system, these 3D artists have seen a new field plenty of opportunities to develop their ideas and talents. Mobile programming, real-time optimization or computer vision algorithms play an essential role in current augmented reality systems, but 3D design is the viewable part, the “face” for costumers, the last layer of these systems. Thus, everyone can imagine how important are those 3D professionals for successful AR systems.

      A few years back in time, 3D artists were mostly needed in industries like videogames, advertising and movies. Now, Augmented Reality has opened a whole new market with job oportunities and a lot of yet undiscovered creative uses. The need for 3D designers for AR is clear, and now that this new market is growing exponentially, thanks to it’s uses for marketing (and even videogames), will also create a big ammount of new jobs.

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ARLab, a new vision for a smarter society.

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      After several months of hard work we are ready to offer an extended portfolio of technological solutions for AR. Our differentiated value is to support the creation of not only useful, easy and fast applications developed by software experts, but also precise, elegant and effective technologies that enable an efficient development in an extremely short time to market.

We build technologies according to developers’ needs and provide them with functional solutions to materialize their ideas in the shortest time possible. ARLab´s aim is to develop SDKs for developers. Starting on Android and iOS, that will include all the computer vision features that any Augmented Reality app can request. That´s why our suite of products includes geolocation, visual search, natural features tracking, interactive virtual buttons and AR game engine. This will be followed by face detection, recognition and tracking engine; and object tracking that will be released soon. The most important for us is to create real tools for developers, that´s why we really take care of creating a simple API in a native platform language, objective-C in iOS and Java in Android, following how Google or Apple would do it in their own frameworks. So, the developer will not need to do any extra learning effort in order to use our SDKs. Also the documentation is one of our pillars, oriented for pure developers, with lot of sample codes and tutorials.

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Is AR a really useful tool for Education?

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      After attending to several conferences and forums to talk about the introduction of augmented reality in school and its “benefits”, there are still people who think that Augmented Reality may be a danger among students, and it has more disadvantages than advantages.

      One of the main ideas that were shown at the conferences by educators is that the introduction of Augmented Reality at school may lead to lazier students. Currently, students have more facilities than some years or decades ago, but the seeking of extra information that is not at books is still a must in order to get solid knowledge. This effort will allow them to develop some abilities that will be useful in later steps of their lives. These abilities may be forgotten if students are not pushed to look for this extra information since it is provided by the addition of Augmented Reality technologies. Thus, in this aspect, some professionals think that the introduction of AR at school, instead of enhancing the learning process could be self-defeating for the students who use it as only tool.

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Augmented Reality MasterClass given by our CTO.

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      In our crusade to spread not only the Augmented Reality technology, but also all our products, we are also involved in several Masters courses in Spanish universities, where some of our staff are the responsible to teach this technology and its advantages to students enrolled in the aforementioned courses. In these courses or classes we are the responsible of introducing students, engineers, or even teachers in such exciting field. Apart from the general view of the Augmented Reality and its current situation, we also introduce our products.

      The main idea of these classes, courses, conferences or seminars is just to approach this amazing technology to engineering’s students and professionals who aren´t familiar with it. It is impressive that, in most of the cases they don´t know anything about Augmented Reality at all, but after these opportunities they feel super interested on this technology and its advantages and possibilities.

      Moreover, we show them the ease of integrating Augmented Reality in mobile apps using the ARLab SDKs. We offer an affordable solution to whom are willing to develop mobile Augmented Reality apps, and we encourage them to use our solution for several reasons like: ease and fast integration, features and great documentation, price and performance.

      If you are interested in attend via online to this masterclass given by Pablo García, ARLab CTO, it will take place on 20th, Thursday at 18:00 (only to spanish speakers). Please click the following lint to register:

http://www.unir.net/masterclass/realidad-aumentada.aspx 

Fingerprint Extraction for Matching & Tracking

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There have been several questions, requests and discussions regarding which is the proper way to add images to the image matching and tracking pool with our SDKs. Here I’m going to do a brief summary of strengths and weakness of each option:

1.) Add normal images from the device resources (locally) or from URL (remote):

  •  API Functions:

ANDROID

Local

addImage (int resourceId)

addImage (int resourceId, int uniqueId)

addImage (Bitmap bmpImage, int uniqueId)

addImage (Bitmap bmpImage)

Remote

addImage (String imageURL)

addImage (String imageURL, int uniqueId)

IOS:

Local

addImage:

addImage:withUniqeID:

Remote

addImageFromUrl:

addImageFromUrl:withUniqeID:

  • Strengths:

- Images can be added “on the fly”

  • Weakness:

-The process of feature extraction is done locally on the device and can take some time when there are a lot of images in the pool (80+).

2.) Add pre-trained images (.dat files).

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LinkAR Store

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Step 1- In order to buy any of the licenses for our SDKs, first of all, you will have to go to the linkAR community on linkAR website. Once there, on the licenses step you have to tap new license in order to start the procedure. (Figure 1)

Figure 1. Step 1

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