Archive for the ‘business’ Category

Promising Augmented Reality’s Predictions for next years

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      Last months have come plenty of news about the Augmented Reality world and its growing spread around all the sectors in which it may be applied, but it seems that these predictions are more than that, they are a fact.

      Some reports conducted by marketing and consulting research firms shows the impact of this growing technology on daily life and the effect it produces on the markets which make use of Augmented Reality. These reports suggest that, despite the fact that the age of this technology may be date back to when 3D technology was born, it is still in its early stages and consequently, its economic potential and impact on consumers has not been fully investigated. One of these reports talks about the rise of augmented reality technology in the marketing industry and how it has come to change the way consumers communicate with each other and with companies.

      The interest shown in this technology and its capabilities in generating interactive digital content is growing quickly amongst both companies and consumers. At the same time, augmented reality becomes more important and promising than other technologies, like the QR codes or NFC. This is because Augmented reality is less invasive with the environment than the laters and it can be use for more than marketing. Another fact that help to this fast growing is the continuos mobile enhancement that big brands carry out. As high-end mobile devices become more common amongst users and more powerful devices, augmented reality is expected to play a bigger role amongst consumers, allowing them to be part of the augmented world and interact with it, expanding into more practical territory.

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ARLab conferences across Spain. Part I

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       ARLab main focus are developers, and all the products are developed always thinking on them. With this idea, ARLab started last May to present its products to several universities accross Spain in order to make possible to students feel closer to the Augmented Reality and also to the products ARLab releases. We really believe in them as potential developers and, why not, as the promising entrepreneur minds of the closest future.

      In these conferences, that are between 2 to 5 hours long, depending if they include a developing lab, students come to learn about the Augmented Reality field in a deeper way, being able to understand the different Augmented Reality approaches, like an Augmented Reality Browser, Image Matching or Image Tracking. Once the introduction about the AR field finishes and also a brief overview about the company itself, it is time to interact. Attendees have the chance to interact with real final applications developed by ARLab which uses its own technology. So, all the theoretical part shown in te previous part come to the live on this demo-show part.

      This interaction step is very pleasant to both students or attendees in general and us, due to there is a two-sides feedback. Attendes understand what is Augmented Reality and they can feel how they can use this technology for their projects and we have the great chance to receive a real feedback directly from the final users of our products, which has an unvaluable price.

      Since we started with these conferences ARLab has already attended to the Polytechnic University of Cartagena, the Polytechnic University of Vigo and the Computer Science Faculty of the Polytechnic University of Valencia, having in our planning for next months several universities to attend.