Last months have come plenty of news about the Augmented Reality world and its growing spread around all the sectors in which it may be applied, but it seems that these predictions are more than that, they are a fact.
Some reports conducted by marketing and consulting research firms shows the impact of this growing technology on daily life and the effect it produces on the markets which make use of Augmented Reality. These reports suggest that, despite the fact that the age of this technology may be date back to when 3D technology was born, it is still in its early stages and consequently, its economic potential and impact on consumers has not been fully investigated. One of these reports talks about the rise of augmented reality technology in the marketing industry and how it has come to change the way consumers communicate with each other and with companies.
The interest shown in this technology and its capabilities in generating interactive digital content is growing quickly amongst both companies and consumers. At the same time, augmented reality becomes more important and promising than other technologies, like the QR codes or NFC. This is because Augmented reality is less invasive with the environment than the laters and it can be use for more than marketing. Another fact that help to this fast growing is the continuos mobile enhancement that big brands carry out. As high-end mobile devices become more common amongst users and more powerful devices, augmented reality is expected to play a bigger role amongst consumers, allowing them to be part of the augmented world and interact with it, expanding into more practical territory.