Archive for November, 2012

November Offers

Posted on: No Comments

In this post we’d like to show off some of the best offers that we’ve made yet. Just in case you weren’t part of our beta tester at the time of our previous offer, in which we gave the beta tester team more than a 33% discount on all the licenses our  AR Browser and  Image Matching SDKs, we’re going to do the same thing, again, for all linkAR users. So go check you e-mail if you are a linkAR user, you’ll see that you have a discount for all the App licensees, that now are 19€, rather than the usual 29€. Don’t wait too long and come buy that app SDK for such a ridiculous price. It’s basically like we’re giving them away! In order to redeem this offer follow the next steps:

1. Go to linkAR: http://developers.arlab.com  Register or Log in with your username.

2.Go to the store tab, and add to your cart the licenses that you wish to buy, start the checkout process and you’ll be asked for the redeem code: ARNOVEMBER

3. Start programming your AR app.

That’s all for today, the whole ARLab team hopes that you’ll enjoy the purchases, and do not worry if you read this a bit too late, there will be more.

Featuring BikeInUmbria App

Posted on: 1 Comment

Today we had the chance to interview Giovanni Rocchini, one of our very best active and more contributing users, that included our AR Browser SDK on his great Bike In Umbria app. Here bellow you can check out the whole interview. Thanks Giovanni for your time!

- Tell us a little about your company. What kind of apps you develop? Services you offer?

Liquidapp started in 2010 by Sesinet and Salt & Pepper, with over 20 years experience in new media and design we develop integrated media solutions. Creating cross platform applications is the bedrock of our work, be it mobile, tablet or online. We are always interested in developing new markets, helping clients expand their market brand awareness.

-We have been trying out your Bike In Umbria app and its really cool. Not to mention the amazing design and UX. Who is the target market? 

The Bike in Umbria app is an on-going branding exercise of the local government authority’s tourism and cultural, awareness campaign. Started in

2010 the Umbria App project has over 34 separate app both in English and Italian with over 50,000 separate downloads.
This app’s target market is tourism and is intended for use as both presentation and utility app

- Did  you find useful the ARBrower library? What about the integration, API, doc?

We found AR Browser really userful, and with lot of potential. The integration is easy and the API is well documented. We love to add new feature on our app, and ARBrowser help us with Bike In Umbria. We are
planning new app with AR and we are waiting new wounderful things from ARLab!

- Future plans: any other AR app in mind?

AR is the future and with integrating library such as AR Browser they facilitate our clients with reduced R&D costing helping us to deliver the products in record time. Knowing that the products integration has been thoroughly tested allow for piece-off-mind and an expanded user experience.

We are really waiting for all your news, expecially 3D world! AR Browser with 3D support will be a wonderful addon for our app, and the 3D engine could help us to develop some new cool effect on our app!

Thanks a lot for your work and for the chance of this interview!

Here the download links:

(more…)

Will the human body support some ways of Augmented Reality?

Posted on: 1 Comment

      It is not strange that scientists want to push the limits of technology in the human body. This is, of course, the case of Augmented reality, from which we have recently seen the development of the AR glasses by Google.

      The AR glasses are designed to let users capture video with a built-in camera as well as use downloaded apps, internet, and social networks sites on the move. A small projector displays an image in front of the wearer’s eyes while letting them stay aware on the outside world. The idea is easy, the user is able to see valuable information with no need to bring with him/her another special hardware like a smartphone or even a laptop. Thus, we can even think that the glasses may be an extension of the human body, or the eye, allowing the user to perceive more information with no extra effort, only just looking at the place from where the information is required.

      But as always, there are people that go further (which us very good for science),  and try to push these limits even more. Some of these innovators have developed an Augmented Reality system which can be run over a contact lenses! Their idea is basically that the human eye is a perceptual powerhouse. It can see millions of colors, adjust easily to shifting light conditions, and transmit information to the brain at a rate exceeding that of a high-speed Internet connection. But why stop there?  This is the premise that these unstoppable minds have for conducting such amazing researches.

It is true that all of the aforementioned advances sound very nice, and at a first glance we could even think that this is going to be a change in the way we perceive and interact with the environment but, what about the human body limits? Is it ready to physiologically hold such an amount of information?

Source:

-AR contact lenses

Is Augmented Reality a promissing bussiness?

Posted on: No Comments

      Nowadays, where the global economic crisis is present in all the countries to a greater or lesser extent, a lot of entrepreneur or companies think on new ways to succeed. Concerning the technology, Augmented Reality may be the fresh air that gives companies the impulse they need to achieve their goals and allow them to breath in such a hard moments.

      Instead of focusing in the chance to create Augmented Reality technologies from scratch, I would like to talk about the integration of this technology in some markets or some sectors where the introduction of an AR system could be an interesting addition. So, let´s remember what is the definition of Augmented Reality: “Augmented Reality is a technology that, unlike Virtual Reality which replaces the real objects by 3D rendered ones, adds extra layers of information over the real world, improving the user´s perception.”. In other words, an Augmented Reality system enables mobile devices’ camera to point at an object and retrieve some information about it. AR overlays what can be seen in plain sight with digital photos, videos, texts or 3D objects, for example.

          In order to know why Augmented Reality could improve your business, we only have to take a look to the widespread adoption of smartphones and tablets equipped with electronic compasses, GPS and cameras in last years. If you are an advertiser, or you work for a advertising company, you aim to catch the people attention through the product you offer. AR allows advertisers to bring the possibility to purchase much closer to the advertising stimulus that traditional advertising ways offers.

(more…)