The way in which some daily events are carried out could change for ever with the use of Augmented Reality. Actions like reading a newspaper or a magazine, or even shopping will not even be the same with the use of this fast grow technology, which is becoming more and more used by mobile applications developers.

      The idea is straightforward enough: take a real-life scene and add some sort of explanatory data to it so that you can better understand what’s going on or how to get to where you want to go, improving in that way the information directly received from the real world.

      However, in media it’s the advertisers who are most excited with this approach of the Augmented Reality to people daily’s life. The possibilities of geotagged, targeted adverts or Augmented Reality adverts which open up a whole new world of opportunities when you follow them through. They feel really interested in the opportunities that handhold devices brings to this field. Augmented Reality will make customers participate in the adverts and so it will try to engage them.

Figure 1. It Shows an example of how AR can be used in daily events.

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